What Are The Benefits Of The Different Social Media Networks
30/09/19 16:33
Pro's and Con's of the Different Social Networks
As an animal care professional you want to connect with your existing customers. But also gain new customers. Social media is a great way to do both of these. BUT..... with there being so many social media networks. From Twitter, Facebook, Pinterest, Instagram, Snapchat and more, how do you choose?!
Unless you have lots of time. Or have someone to help you. It’s unlikely you’re going to have the time to manage multiple social media accounts. Top Tip: Don't use the same post info on different networks. As the networks vary it doesn't always translate well from one to another.
Choose the networks that you are going to find it easiest to use. And that you enjoy using! There's people who love animals on all the networks. So any of them will be a potential place for you to build your service and find new customers.
Twitter - Great if you can keep posts short and want to share links, videos or photo's. Plus great search ability so new people can discover you. Cons - you do have less space per post to share, although it IS possible to 'thread' tweets together.
Facebook - Great if you have photo's or video's to share. You can share other things too like links and articles. But video is currently a great way to get engagement on Facebook. Cons - the reach of your posts are usually limited beyond the people who already 'like' your page. Unless you pay for advertising.
Instagram - Great if you have photo's or video's to share. Cons - not good if you want to share links in a post.
LinkedIn - Great for building up a network. This can be of potential customers and peers with similar interests. Cons - not always used to best effect by people BUT it is increasing in its engagement.
What Next…
- If you’re unfamiliar with any of them. Take some time reviewing the different networks and decide what you’d like to make a start with.
- Concentrate on using one well, and then think about using others (if at all).
- It’s important that you enjoy this part of your business, so don’t make it difficult for yourself!
How to Make Your Equine or Canine Business Thrive
Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk
About The Author
Suzanne Harris is an equestrian and canine entrepreneurial coach and consultant to veterinarians who want to help prevent animals being affected by domestic abuse.